March 2, 2011
Wednesday, March 2nd, 2011
We don’t know where the time has gone but, last week Euphoric Flowers turned six. Traditionally a 6th anniversary is either iron or sugar. Last year we had a party, so that was the sugar taken care of, but what about about the iron? Perhaps it should be a will of iron, which you need to stay in business these days. We’ve always said we’d like to write a book (although we’d never manage to get it published because the title would be too rude)! We should make a list though of everything we’ve learnt over the last six years. It would be a pretty long list too, with what we wanted to achieve, what we actually achieved and what fell by the wayside. When we started, we had a studio that was at the far end of a long corridor with no lights. On dark winter mornings we had to use a torch to find the key hole! We couldn’t afford to heat the space, which was too drafty anyway and we almost had kittens on the day that someone asked us to attach a jpeg to an email!!
Green doesn’t even begin to describe how innocent we were in terms of business, but we never doubted our ability. Confidence grew with experience and being asked to do a wedding in Spain was an early triumph. For future reference, a flexi bucket will fit into a suitcase if you aren’t sure of your water supply abroad! One of the hardest things to achieve when you start a business is an identity. If we’d opened a shop, instead of a studio we would have been instantly known. It could have been the size of a cupboard, but at least people would have seen us. Instead, we had drafty studio at the end of a dark corridor and no one knew we existed.
We desperately wanted some publicity from magazines, but as newbies we had to beg and scratch at editors’ doors for a few crumbs. We’d drive miles to inaccessible parts of North London to deliver flowers to photographers’ studios, only to find that the shots were never used. The words “we may put you on our reserve list” uttered by one wedding planner will stay with us forever. Thankfully, things have moved on since then and we’ve made some great friendships and built excellent relationships with some of the finest planners and venues in the business.
We seem to spend a lot of time driving down the A3 or up the M40 for many of our weddings and our studio is no longer a dingy ice box, but a beautiful light filled space where we are proud to meet clients. If you were to ask us what we would do differently in hindsight it would be, say no to paid advertising. Unless you are Tesco and can afford to spend £105 million a year, don’t do it; the costs are just too great for a small business to bear.
What does work though is going out and talking to people. We do a lot of that and its better than sending blanket emails. If people are rude then you probably wouldn’t want to do business with them anyway, but if you show a passion and enthusiasm for what you do, then the rewards will come in time and your reputation will grow. I’ll never forget the day when a magazine editor actually hailed me by name at a wedding show; I knew we’d arrived! Now WE get asked to write articles and do photo shoots and, have the wonders of blog and twitter, so now the world is our shop window. We share our news with our followers and we love the fact that our work can be seen so instantly.
So, what of the future? Well we have our plans and we know where we want to go, but right now some more cake would be nice!
March 26, 2010
Friday, March 26th, 2010
It’s official, we are five!! So, what better to celebrate than with a party? Last week we did just that when we invited friends and colleagues who have supported us so much over the last five years, to join us for a celebration at our studio. Clients, Wedding Planners, Photographers, luminaries from the world of Hair, Make-Up and PR and those closest to us enjoyed a wonderful evening of kir royale, canapes and a lot of laughing, and all by candle light!
February 24, 2010
Wednesday, February 24th, 2010
Wednesday, February 24th, 2010
Spring came to Battersea Park a couple of weeks ago, when we were asked by Waddesdon Manor to supply the flowers for their stand at The Designer Wedding Show. Following on from the success of last year’s show, this time we couldn’t resist using gorgeous french tulips in shades of pink, cream and apricot which were the perfect antidote to the chilly weather outside.
November 12, 2009
Thursday, November 12th, 2009
October 28, 2009
Wednesday, October 28th, 2009
September 9, 2009
Wednesday, September 9th, 2009
August 28, 2009
Friday, August 28th, 2009
There seems to be a real demand for garden roses this year, so we were delighted when Sally and Dominic asked us to supply their wedding flowers last week at Stoke Place in Buckinghamshire. This beautiful georgian venue was hired exclusively for the weekend, with Sally and Dominic wanting a relaxed house party atmosphere for the event. Garden roses in soft pastel colours, with hydrangeas and herbs in galvanised pots made perfect table arangements.A towering macaroon wedding cake, in flavours of rose and pistachio from Laduree added sophisticated glamour.Sally carried a trailing bouquet of ice cream coloured roses, decorated with pearls and diamante, and the whole day was co-ordinated by Kelly Chandler from The Bespoke Wedding Company.
August 11, 2009
Tuesday, August 11th, 2009
July 4, 2009
Saturday, July 4th, 2009
We are delighted to announce that Euphoric has been featured not just once, but twice in the latest issue of Wedding Flowers Magazine. The beautiful summer wedding of Julie and Dan, which took place last May and, a two page spread in the flower gallery. Do take a look and enjoy!